"X" marketing activities during the adaptation of an economic downturn

Baigiamajame magistro darbe nagrinėjama marketingo svarba kompanijai, analizuojami santykių su klientais vertinimo kriterijai. Analizuojama marketingo samprata, išdėstomi tradicinio bei santykių marketingo principai bei skirtumai. Pristatoma įmonės veikla, analizuojami įmonės pardavimai. Parengiama klientų vertinimo tyrimo metodika. Atliekamas klientų vertinimo tyrimas ir atsižvelgiant į tai, pateikiami pasiūlymai, kaip tobulinti įmonės marketingo veiklą. Išnagrinėjus teorinius ir praktinius marketingo veiklos aspektus, pateikiamos baigiamojo darbo išvados ir siūlymai.In this Master's degree work the following was considered: the importance of marketing the company, and analysis of customer relationship assessment criteria. Analyzing marketing concept, out of the traditional and relationship marketing principles and differences. The presentation of the activities of the company, analyzed the company's sales. Drawn up for customer evaluation methods. Carry out a customer survey and assessment taking into account the suggestions how to improve their marketing activities. An examination of the theoretical and practical aspects of marketing, presented the final conclusions and suggestions. The work consists of introduction, theoretical aspects of marketing activities, the delivery, testing, design of the enterprise marketing activities for adaptation, conclusions and recommendations, bibliography, annexes.Vytauto Didžiojo universiteta